The Natural Hair Movement.
one of the largest consumer movements in U.S. history, Black American women changed the worldwide 500$ billion cosmetics & beauty industry from 2008-2015 in what has been labeled the natural hair movement. A seemingly en masse rejection of chemical laced relaxers, toxic products and European beauty standards in this time period sent retailers into a frenzy as Black women almost totally halted the practice of hair relaxing and skin bleaching in favor of all
IleOduduwa.com the Source is ennobling this great culture and language of the Yoruba people is a worthy endeavor to undertake and continue to share with the world it’s rich history, heritage, traditions, culture, and language that is spoken by sixty million people around the world.