
The Natural Hair Movement.
one of the largest consumer movements in U.S. history, Black American women changed the worldwide 500$ billion cosmetics & beauty industry from 2008-2015 in what has been labeled the natural hair movement. A seemingly en masse rejection of chemical laced relaxers, toxic products and European beauty standards in this time period sent retailers into a frenzy as Black women almost totally halted the practice of hair relaxing and skin bleaching in favor of all